Marketing Strategy

It's important that a marketing strategy is part of your 360° business strategy. Because elements such as business activity, product or service, resources, distribution channels, customer relationships, sectors and partners have an undeniable impact on how we shape our strategy in terms of content and the choices we make.

The aim is to find prospects and make them loyal customers. That is why we always work methodologically when drawing up a marketing plan.

Analysis of the current situation:
Through workshops, brainstorming sessions, our own research and/or surveys, we identify:

Where you are today, where you want to go and how. We like to look at this broadly, in 360°, so that we get an overview of all the above elements of the business strategy.
What the target group, market (segmentation) and the competitive landscape look like, possibly supplemented with market research. We define personas, it value proposition canvas and the customer journey.
Opportunities such as missed customer segments, new products/services or an innovative pricing model.
What is still missing in your current model, such as new partnerships, new sales channels, customer relationships or digitization opportunities.
How marketing initiatives contribute to success today. This can include pricing strategies, positioning and online or offline communication channels.

A well-founded strategy:
We help you with your marketing and communication strategy. Depending on what matters to you, we focus on:

An online marketing strategy and media planning: crucial for identifying the right online channels in function of objectives and target groups. This is also a decisive first step for website tracking and possible marketing automation. We provide recommendations in website or webshop optimization, campaigns, tools, SEO, advertising on Google or social media, automation and content marketing.
An offline marketing strategy with media planning and PR: when can you focus on radio or TV, press relations, magazines, marketing materials, trade shows and (virtual) events, webinars or seminars, etc.
Other marketing initiatives such as optimizing the customer journey or customer service, loyalty programs, etc.
Reporting and required budgets.

The concrete implementation of the marketing plan:
In a final phase, we determine what follow-up and support is needed in developing the plan. This can include ad hoc support, providing training or coaching, or setting up, managing or reporting all marketing actions and campaigns.